RCA WiP2021
VISUAL IDENTITY
2021
IN COLLABORATION WITH AMIR SAIDANI
RCA WiP2021 and its existence online (for the first time) highlighted how international and diverse the institution is, and our approach to the identity has been to celebrate, in the face of a changing world, that diversity and excitement.
Interpretive translations of the meaning of ‘work in progress’, pro- vided by students in their mother tongue, were used to communicate personal perspectives and approaches towards the WiP show. The statements were revealed in an evolving and dynamic form repre- senting the experimental, fluid and dynamic nature of a WiP show. The acting shape is reacting and interacting with the base identity: the institution, the ideals and similarities that we share by being part of the RCA community.
Interpretive translations of the meaning of ‘work in progress’, pro- vided by students in their mother tongue, were used to communicate personal perspectives and approaches towards the WiP show. The statements were revealed in an evolving and dynamic form repre- senting the experimental, fluid and dynamic nature of a WiP show. The acting shape is reacting and interacting with the base identity: the institution, the ideals and similarities that we share by being part of the RCA community.
This WiP show is international and dynamic and the identity embodies these new realities.
