Social Furniture was developed by Particle with the support of the Embassy of Italy in Kuala Lumpur. It’s a design competition that addresses the topic of ‘circular design’, a sustainable approach to design thinking and process. Social Furniture calls for new ideas to rethink how waste plastic, generated by different industries, can be reshaped into social furniture using circular design thinking.
The visual identity aims to mirror plastic particles that spread fast in our environment and bodies. Colourful shapes, standing for those particles, appear and hide letters one by one, making the text impossible to read at some point. The quantity of shapes rises alongside a number informing about a key fact related to the topic.